This September, Kyiv reminded the world that creativity can defy boundaries. On the stage of Ukrainian Fashion Week, the couture house Linni Caro and niche fragrance brand Bibliothèque de Parfum unveiled a collaboration where fashion and scent became inseparable.

In a hall of light and shadow, fabrics floated like waves, and with each step came an invisible aura — the I AM collectionof perfumes, created with perfumer Fernanda Russo and co-founder Lora Nekrasova. Fragrance here was not an accessory, but “invisible couture,” shaping presence and mood as powerfully as the garments themselves.

It felt less like a runway show, more like a manifesto. A reminder that identity is layered: what we wear, what we breathe in, what we project to the world. To say I AM — simply, boldly — is to claim the ultimate luxury: being yourself.

Moments like this matter because they show another side of Ukraine — a country not only enduring, but creating, contributing, and inspiring. And in that, there is something universal: the belief that beauty, in all its forms, can connect us far beyond borders.