News HOW TO APPLY PERFUME PROPERLY on January 7, 2026 True magic begins the moment a fragrance touches the skin. To make that magic last, it’s worth following a few subt... Continue Reading
News How Champagne Ended Up in Perfume on October 31, 2025 In perfumery, there are notes that have no direct source in nature. They are born not from flowers or resins, but f... Continue Reading
News The Phenomenon of the Olfactory Anchor on October 30, 2025 In a time when the world feels too loud, people are increasingly searching for ways to reclaim silence. Some find i... Continue Reading
News Artisan Perfumer vs. Conventional Perfumer on October 30, 2025 Fernanda Russo is an artisan perfumer who created the I AM collection in collaboration with Lora Nekrasova, founder... Continue Reading
News Autumn Scents: A History and the Trends of 2025 on October 30, 2025 Perfume has always been a subtle barometer of change. One hundred years ago, just as today, people swapped their sc... Continue Reading
News Magic Draped the Runway in the Invisible: The Story of I AM on September 22, 2025 This September, Kyiv reminded the world that creativity can defy boundaries. On the stage of Ukrainian Fashion Week... Continue Reading